Home Health & Wellness Horizon/Omnia Latino Outreach in Jersey

Horizon/Omnia Latino Outreach in Jersey


New Jersey has the dubious distinction of having the second highest health care premiums of all the states, according to the National Association of Insurance Commissioners. Our health care costs are cited as rising 25 percent faster than the national average. The Commonwealth Fund ranks New Jersey as the fourth highest overall for health care costs, yet the quality of care provided ranks 15th in the nation.

For years, New Jersey residents have demanded quality insurance coverage that they can actually afford. In the fall of 2015, Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) responded by introducing the OMNIA Health Plans. All OMNIA members save, on average, 15 percent on their premiums compared to Horizon BCBSNJ’s standard plans and they often have no deductibles and no coinsurance when they receive care from designated doctors, hospitals, and other health care professionals.

The Kaiser Family Foundation reported in 2014 that 25 percent of New Jersey’s Hispanic residents were uninsured and Horizon BCBSNJ has made it a priority to enroll Hispanic New Jerseyans. To date, over 41,000 previously uninsured New Jerseyans have chosen OMNIA for their health insurance coverage, 15 percent of whom are Hispanic.

Robert Marino
Robert Marino

“Connecting the Latino community to affordable, high quality health coverage that makes overall wellness a priority, rather than treating them only when they are sick, is a major step toward a healthier life and a healthier New Jersey,” said Robert A. Marino, Chairman, Chief Executive Officer and President of Horizon BCBSNJ. “We want to do everything possible to help the Latino community achieve Horizon’s triple aim of access to quality care, lower overall costs and an improved member experience,” Marino said.

“Our goal is to reach out to people in the Latino community where they live and work in every corner of New Jersey and help educate them about health insurance options such as OMNIA,” said Christopher M. Lepre, Horizon BCBSNJ Senior Vice President, Market Business Units. “Through grassroots marketing, a culturally-sensitive retail center and aggressive person-to-person outreach, Horizon has had great success in helping the Hispanic consumer overcome barriers to purchasing and using health insurance.”

Last year, Horizon BCBSNJ and HolaDoctor opened a new enrollment and service location in Jersey City focused on helping Hispanic residents obtain affordable health insurance coverage. HolaDoctor Insurance Services, located at 353 Central Avenue, provides North Jersey residents with one-on-one assistance from bilingual agents who help them enroll in an affordable Horizon BCBSNJ insurance plan and provide them with ongoing service throughout the year.

“Our many user-friendly tools and our Spanish-language website www.Horizonazul.com make OMNIA uniquely appealing to Hispanic residents,” said Michael J. Considine, Horizon BCBSNJ, Vice President of Consumer and Small Group Markets.

In addition to HolaDoctor, Horizon BCBSNJ has collaborated with the New Jersey Statewide Hispanic Chamber of Commerce, and Save Latin America. Horizon BCBSNJ also created the “Brunch con Beneficios” program to present health insurance information in an informal setting to Hispanic communities around the state.

“Holding culturally-specific events in New Jersey’s Latino communities goes a long way toward helping Hispanic residents participate fully in their health and wellness,” said Eduardo Lara, Horizon BCBSNJ, Vice President of Marketing and Product Development.

Bilingual agents will also serve residents at four New Jersey shopping malls – Newport Centre Mall in Jersey City; Ocean County Mall in Toms River; Willowbrook Mall in Wayne; and Woodbridge Center in Woodbridge. Bilingual representatives will also be on hand at the Horizon Connect Retail Center in Moorestown. Hispanic residents needing help with health insurance can also contact one of Horizon’s dedicated Spanish-speaking agents at 1-866-712-9601.

Provided by Horizon/Omnia